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Gifts for men run into the same tired shortlist every year, and flowers rarely make it onto it. Chocolate does a better job than its reputation suggests, provided you pick the format with the recipient in mind. For most men and most occasions, a large mixed collection is the sensible answer.

For a birth announcement, the same idea travels well by post. A box carrying the new arrival's name says congratulations more warmly than a card and reaches family who cannot visit in person yet. It suits grandparents, godparents and the friends who want to mark the moment without turning up with yet another set of babygrows.

Find out more at Lily O'Brien's chocolate gifts collection gift box.

A share bag suits the smaller, easier version of the same idea. It is right for a casual drop-in, for a flat rather than a house, or for a friend who would find a full hamper too much. It still says you thought about it, and it disappears happily over an evening rather than sitting on a shelf.

A hamper also solves the group-gift problem neatly. When a whole office contributes, the gift needs to feel worth the collection taken up for it, and a full hamper looks the part without anyone having to organise something elaborate. One order, one generous box, and the maths of who gave what disappears into a single considered present.

Match the collection to the milestone, personalise it with the year or the names, and order in good time. Scaled properly, a box of chocolates marks an anniversary at exactly the right pitch, whether it is a quiet first year or fifty years worth celebrating in a full room.